Direct Connection and You: The Mobile Marketing Relationship


More than ever, mobile marketing’s direct connection capabilities have soared. Now, however, marketers are shifting into a new divide: one rife with connectivity problems. Too many marketers seem lost, and industry decision makers are constantly finding new ways to adapt, connect and grow with their consumers.

Mobile marketing, itself, holds the keys to strategizing freedom. 40 percent of modern shoppers consult at least three channels before making a purchase, and four out of five consumers utilize a smartphone to shop. While consumer connectivity may have changed—it’s far from lacking resources. Check out the following direct connection strategies, and empower your mobile marketing campaign with great methods.

Method One: Use Online Information

Mobile marketing prioritizes information. Location providers, review sites and location-based resources should be your go-to targets. Right now, America’s smartphone holders dominate online information. Of these, 19 percent rely on smartphone access to find and use information. Another 10 percent don’t use a home-based internet connection, furthering the ‘smartphone-only’ trend.

Mobile marketing is prioritizing the new movement, and online information has become a valuable resource. Informational sources assist the direct connection process, featuring portals, reviews, websites, forums, blog posts and media as mobile companions. Information is valuable to consumers. Now, it’s invaluable to marketers.

Method Two: Implement Mobile-Based Surveys

Platforms like Facebook already utilize surveys to achieve top-level marketing standards. Now, mobile marketers have implemented the approach to generate intuitive feedback. Future communication requires a trusting environment, and surveys exemplify marketing’s two-way-street goal.

Of course, consumer needs should constantly be prioritized. Mobile-based surveys do, however, promote this. They engage consumers on a personal level, fulfilling their future buying needs while engaging a deeper atmosphere. Businesses identify needs through feedback, and a mobile-based feedback platform is perfect for getting wary buyers ‘off the fence.’ As new products and services emerge, in-depth connections fostered through surveys will be your ally.

Method Three: Engage Social Media

Speaking of social media, you shouldn’t neglect Facebook, Twitter and LinkedIn when engaging a multidimensional mobile marketing strategy. Regardless of your product or service, you should be on social media. Facebook, currently, is one of the world’s most impactful marketing environments. It currently houses over one billion active users, creating fertile grounds for consumers seeking brand connectivity.

If you’re on Facebook, you’ll have increased buyer connection incentive. You’ll also carry a much higher opportunity to lower market costs. While Facebook limits ad space, it’s still incredibly powerful for delivering quick messages. In fact, Facebook’s small-scale platform connectivity may heighten your chance of direct connection. It’s a small step to fostering in-depth, on-platform communication.

Method Four: Make Events Within Events

Mobile marketing hasn’t killed event marketing by any means. Event marketing is still a viable marketing approach, capable of generating primary leads. Marketing’s new rules have proposed increased power via mobile device accessibility—and event marketing has taken the newest platform under its wing. Consumer attendance directly boosts direct connectivity. Now, the smartphone’s location-based amenities augment event marketing possibilities. Integrate location-based services into your events. These ‘events within the event’ will propose a deeper communication level—one protected by your already inclusive atmosphere. Use the smartphone’s capabilities to promote ‘exclusivity.’ Engage consumers at the ground level, and make them feel fully involved with direct rewards, prizes and premiums. As your mobile marketing approaches become consistent, you’ll create future channels for opportunity. Fan communication, social media notices, feedback prompts and direct text campaigns certainly boost a pre-existing direct connection, but creating a hefty direct connection consumer base can be difficult. Prompt feedback, full attention, brand support and information will always drive quality connectivity. Take care of your consumer base, and your consumer base will take care of you.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

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