How to Promote Your Webinar (part 2)


This is part 2 of the How to Promote Your Webinar post I wrote a few weeks ago.  In the first part, I discussed using Facebook, Twitter, LinkedIn and industry publications.  Here are some more ideas:
  • Video or audio introduction - Create a video or audio introduction about your webinar to embed in your website and event invitations.  Hearing or seeing an introduction to your webinar will help convert potential youtuberegistrants.  Post it on YouTube, Viddler,Vimeo and other video sites to get more visibility.
  • Email signature - Add your webinar to your email signature.  You'd be surprised how many people who you didn't think would be interested in your webinar, will find out about it just because of your email signature.  I use WiseStamp, which automatically adds blog posts to my email signature.
  • Craigslist - Why not post your webinar on Craigslist?  It's free, and you never know what people may be searching on.
  • Press Release - Use a free (PitchEngine) or paid (MarketWire, PRWeb) press release service to post a press release about your webinar.  You can post links, screen shots and photos to promote your webinar.eventbrite
  • Eventbrite - The benefit of posting your event on Eventbrite is that you can use the link to spread the word on Twitter, LinkedIn and other sites.  After people register, they can post their RSVP directly to Facebook and Twitter to help you spread the word.  The other benefit for you is that you can collect whatever information  you like about participants, and even collect a fee for your webinar right on the site.
  • Mailing  List - Don't forget to tell the people already in your contact list, and be sure to include anyone who has previously attended or registers prior webinars.
  • Blog post - Write a short blog post about your upcoming webinar.  Anyone who subscribes to your RSS feed will be notified of your webinar.
Obviously, add your webinar on WebinarListings for no charge, or upgrade for more visibility. We're currently having a promotion for new hosts to upgrade your webinar to a Featured listing at no charge.  See the details here. Do you have any other tactics that have worked well for you to promote your webinars?
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