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OTT Services: Moving from Sideline to Primetime
This Webinar is over| Date | Mar 27, 2014 |
| Time | 02:00 PM EDT |
| Cost | Free |
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Online
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Presenters:
Brett Sappington, Director, Research, Parks Associates
John Barrett, Director, Consumer Analytics, Parks Associates
OTT video services have been a disruptor to the traditional video ecosystem. Pay-TV providers are now responding, offering their own OTT services to carve out a piece of the market.
This webcast examines international trends in OTT services and the role of pay-TV provider in the future of OTT. The analysts also provide details on consumers that buy OTT video based on Parks Associates' recent consumer surveys.
Topics:
Brett Sappington, Director, Research, Parks Associates
John Barrett, Director, Consumer Analytics, Parks Associates
OTT video services have been a disruptor to the traditional video ecosystem. Pay-TV providers are now responding, offering their own OTT services to carve out a piece of the market.
This webcast examines international trends in OTT services and the role of pay-TV provider in the future of OTT. The analysts also provide details on consumers that buy OTT video based on Parks Associates' recent consumer surveys.
Topics:
- Impact of OTT video services on the traditional video ecosystem
- Global overview of online video market
- Response of pay-TV providers to OTT threats
- Consumer usage, segmentation, expenditures, and motivations regarding OTT services
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