OTT Services: Moving from Sideline to Primetime

MessageThis Webinar is over
Date Mar 27, 2014
Time 1:00 pm CST
Cost Free
Online
Presenters: 
Brett Sappington, Director, Research, Parks Associates
John Barrett, Director, Consumer Analytics, Parks Associates

OTT video services have been a disruptor to the traditional video ecosystem. Pay-TV providers are now responding, offering their own OTT services to carve out a piece of the market.

This webcast examines international trends in OTT services and the role of pay-TV provider in the future of OTT. The analysts also provide details on consumers that buy OTT video based on Parks Associates' recent consumer surveys.

Topics:
  • Impact of OTT video services on the traditional video ecosystem
  • Global overview of online video market
  • Response of pay-TV providers to OTT threats
  • Consumer usage, segmentation, expenditures, and motivations regarding OTT services

 


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