BlueConic to Present Tips to Drive Direct Marketing Results from Big Data

MessageThis Webinar is over
Date Apr 24, 2014
Time 10:00 am PT/1:00 pm ET
Cost Free
Online
BlueConic, a real-time system of engagement that fosters beneficial relationships between customers and brands, today announced that the company will conduct a webinar honing in on the value of Big Data for everyday online marketing, and how it can be used to increase online performance through better visitor segmentation.

What:
In this webinar, BlueConic Product Marketer Ruud Verstraeten will walk through the four simple steps marketers can take to drive direct results from Big Data. Based on recent research and real-life marketing best practices, Ruud will explain which type of customer data aids which type of marketing goal.
Attendees will learn:
  • How to use Big Data on inbound channels through better segmentation and targeting
  • How to determine which data is effective for which marketing goal
  • How to create targeted inbound campaigns that drive conversion
 
Why:
Though 90 percent of the world’s data has been created in the last two years and 4.4 million jobs worldwide will be needed to support Big Data by 2015, only 12 percent of company data is currently used in any strategic way. This webinar will serve as a guide to marketers in how to optimize data usage to drive direct results, including enhancing engagement and increasing conversion rates.

Where:
Attendees can enroll for the webinar at no cost by visiting the registration page on the BlueConic website. Once registered, attendees will receive an email confirmation including dial-in information and link to a WebEx meeting.

When:
Thursday, April 24, 2014 at 10:00 a.m. – 10:45 a.m. PT/1:00 p.m. – 1:45 p.m. ET

Who:
Ruud Verstraeten, product marketer at BlueConic, will lead the discussion as host of the webinar.

About BlueConic
BlueConic helps brands optimize cross-channel marketing opportunities through improved customer engagement. It offers a SaaS-based online customer engagement platform that leverages a Big Data profile interaction store and machine learning to help marketers synchronize relevant communications across web, mobile and social channels in real time. More than 70 brands currently trust the platform to solve their customer engagement, channel optimization and permission marketing challenges, including Volvo, ING and Pitney Bowes and others. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com.

 


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