Cross-Border Trade: Where to Begin & Best Practices for Driving E-Commerce Sales

MessageThis Webinar is over
Date Oct 24, 2013
Time 2pm ET/11am PT
Cost Free
Online
In this webinar, Kent Allen, the principal of The Research Trust, a strategy and research consultancy that focuses on cross-border e-commerce, will discuss the basics around how to start selling your goods overseas, covering the challenges you may face and how to overcome them. Then, Mark Vandergrift, director of cross border trade at ChannelAdvisor will discuss best practices around how to generate demand overseas. Attendees will learn how:
  • to prioritize challenges to address and opportunities to pursue;
  • to identify which products will sell best in which markets;
  • to identify market entry models and partners that work best for their company;
  • to set expectations based on the latest cross-border benchmark data;
  • to generate demand overseas using online marketplaces and international marketing programs;

 


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