Emotional Conjoint - A Marketing Mix Maximizer

MessageThis Webinar is over
Date Aug 28, 2014
Time 9:30 AM HKT/SGT/CST, 11:30AM AEST
Cost Free
Online
Messaging matters, especially when it comes to new product success. So why aren't products and the words that sell them analysed at the same time?

Conjoint methodologies which model how consumers make decisions have been widely used in the product optimisation stage, but their application in message response optimisation has not been explored. Making conjoint research 'emotional' allows us to optimise the bundle - evaluating the message and response elements together.

Join us for the complimentary 30-minute webinar on 28th August at 9:30AM for Singapore/Hong Kong/Beijing and 11:30AM Canberra, Melbourne, Sydney time. Our Managing Director for Singapore, Samy Mardolker, will share with you some highlights of his recent session at ESOMAR Jakarta and demonstrate how a creative approach in conducting conjoint analysis can help you better address your product innovation and pricing challenges to deliver a better customer experience.

 


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