Sales and Marketing for Home Care: Becoming a Trusted Adviser for Referral Sources

MessageThis Webinar is over
Date Mar 4, 2015
Time 12:00 pm ET
Cost Free
Online
Are you in sales or marketing for home care? If so, you know that marketing home care is different than marketing other products or services. Have you created a strategy that positions you as a trusted advisor for referral sources? That strategy is one path to successful outcomes.

Because home care is such an "at need" service, it has to be marketed differently, and it has to be sold differently. Targeting referral sources both within and outside the medical community and the health care delivery system will keep your agency name in front of those who are in a position to make referrals.

Those who are seeking home care oftentimes do so under duress and emotional stress, and they turn to trusted advisors for guidance. If those advisors know of your agency and are comfortable referring to you, then you are getting your referral sources to do your marketing for you.

If referral sources know they can turn to your agency for answers for care needs, and not just for home care, they will turn to you for advice and guidance for their clients. Becoming a trusted advisor is also easy to measure, and you can simply count the referrals generated from the group you are targeting..

We believe in in-home care marketing that positions your agency as an advisor, the go-to expert, for those seeking solutions for care.

Find out more about how best utilizing sales and marketing together can help your agency start generating more leads, and getting more customers. Sign up for our FREE webcast.

 


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