©bongkarn thanyakij via Canva.com
Clicks, Channels, and Customers: PPC for Hotels [Webinar]
This Webinar is over| Date | Feb 11, 2015 |
| Time | 01:00 PM EDT |
| Cost | Free |
|
Online
|
The world of paid marketing has changed significantly in the last 10 years. So, what does the world of digital advertising offer to hotels now? Marketers today are offered a huge variety of online marketing channels and customer targeting tools; however, all of this can be extremely overwhelming to the savviest of marketers.
In this session, attendees will learn the basics of a solid hotel paid marketing campaign that will give you a high return on investment.
Topics to be covered:
The current world of paid marketing
Strategies to increase your clicks
How to choose the best advertising channels for your objectives
And how to target preferred customers at the right time.
Panel:
Professor Bill Carroll, Cornell University School of Hotel Administration
Lucy Sweitzer, Director of Paid Marketing, Milestone Internet Marketing
Betsy Conway, Director of Client Services, Milestone Internet Marketing
Krista Malchow, Regional Business Development Manager, Milestone Internet Marketing
In this session, attendees will learn the basics of a solid hotel paid marketing campaign that will give you a high return on investment.
Topics to be covered:
The current world of paid marketing
Strategies to increase your clicks
How to choose the best advertising channels for your objectives
And how to target preferred customers at the right time.
Panel:
Professor Bill Carroll, Cornell University School of Hotel Administration
Lucy Sweitzer, Director of Paid Marketing, Milestone Internet Marketing
Betsy Conway, Director of Client Services, Milestone Internet Marketing
Krista Malchow, Regional Business Development Manager, Milestone Internet Marketing
Create your own event
Turn your passion into a business.
Turn your passion into a business.