Webinar: DMPs and CDPs and CRMs – Oh My!

MessageThis Webinar is over
Date Apr 30, 2015
Time 01:00 PM ET or 10:00 AM PT
Cost Free
Online
If you are like many marketers, your marketing technology stack is growing, and integrating customer data is becoming one of your biggest challenges. 
The problem is that you probably have a handful of different customer data input sources and disparate data silos where that data lives.  A Customer Data Platform (CDP) is one type of marketing technology that is built from the ground up to orchestrate the collection of user data and its use within the rest of the marketing technology stack.
In this webinar, we’ll go over how CDPs are different from other data management applications, and how they bridge your customer data integration gaps. 

Key takeaways:
  • Understand why a single customer view is crucial;
  • Learn different approaches to customer data integration;
  • See examples of companies that are integrating their data using a CDP and the impact it's had on their business.

 


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