AMERICAN EXPRESS PRESENTS GROW GLOBAL WEBINAR: SALES CHANNELS – BUILDING A SCALABLE SALES ENGINE GLOBALLY

MessageThis Webinar is over
Date Dec 3, 2015
Time 1:00pm ET
Cost Free
Online
WHAT:
Earlier this year American Express launched the American Express Grow Global℠ program to help middle market companies (defined as businesses earning revenues between $10 million and $1 billion) grow internationally through exporting. Largely untapped and potentially lucrative, exporting represents a $928 billion opportunity for U.S. mid-sized firms over the next 10 years, yet only 5% currently export according to the Middle Market Power Index: Taking the Global Stage by American Express and Dun & Bradstreet.
 
The American Express Grow Global program is hosting its second webinar, “Sales Channels -- Building a Scalable Sales Engine Globally,” which will focus on four common types of sales channels, including: franchising/licensing, ecommerce, indirect and direct channels. Each sales channel has advantages and disadvantages; with fundamental tradeoffs between cost, complexity and degree of control. Ed will discuss:
  • How to choose an appropriate model for a business
  • How to use different models simultaneously
{C}·         How a company’s sales model will evolve with global growth
 
WHO:
Hosted by Ed Marsh, American Express Exporting Advisor

 


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