Tactics to “Sell Around” the Cost of Home Care

MessageThis Webinar is over
Date Feb 10, 2016
Time 12:00 pm ET
Cost Free
Online
What is the first question an inquirer asks? “What is it going to cost me for you to care for my mother/father/sister/brother/husband?” Cost is the number one factor that comes up before selecting home care. So, how do you sell around the cost and educate your inquirers and referral sources about what really matters in home care?

And what DOES really matter to the client? The client needs to know that home care will alleviate the “Three Plagues” of aging care: boredom, loneliness and helplessness. We think what matters to referral sources and families most is safety, independence, and activities that engage and inspire.

Join Merrily Orsini, MSSW, expert home care marketing strategist, Marissa Snook, SEO diva, and Amy Selle, aging care marketing specialist to discuss the ever-changing marketing world (traditional and online) and offer up strategies for selling around cost as an objective to purchasing services.

Join us for this FREE webcast and see if you agree with us that a deep understanding of the industry AND a savvy marketing partner will make your sales soar.

 


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