The Power of Authenticity

MessageThis Webinar is over
Date Dec 18, 2013
Time 2:00pm EST
Cost Free
The Power of Authenticity and How to Build it into Your Business
Wednesday, December 18, 2013, at 2pm EST

With guest presenter Justin Cooper of Your Authentic Business.

In this thought-provoking webinar, Justin looks at why authenticity is the key ingredient to success in business in the early 21st century.

Justin proposes a new way of thinking, that it really is possible to do work we love and get paid handsomely for it, and that it all starts with identifying an original idea.

He examines why explaining ‘what’ you do is no longer enough, and how to access the ‘why’ behind your brand—a key foundation for developing your Authentic Story. 

Justin finishes by identifying some of the key questions we need to ask ourselves to uncover and tell our authentic stories, and by doing so, to attract and engage with the right people to make our project truly successful. 

After all, Authenticity is the new black.

Main Takeaways:
• Why being yourself is the secret to success 
• Why a true story is more powerful than an invented one
• The power of ‘why’
• How the web and social media have changed the game
• The foundations for telling an Authentic Business Story that attracts the right partners, customers and staff

Watch the live event here

Approximate duration: 60 minutes
35-minute presentation followed by audience questions´╗┐

Event hashtag: #bbbpoa


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