In the Green: The Benefits & Challenges of Sustainable Business

MessageThis Webinar is over
Date Jan 28, 2014
Time 11:00 am PST
Cost Free
Green business has seen steady growth since 2003, even during the recession, according to a survey by “Big Green Opportunity.” Join Terracycle founder Tom Szaky and award-winning journalist Brad Edmondson to discuss the unique business of being green.

In this webinar we’ll discuss:
• Staying true to business values and mission statements with growth
• The opportunities and risks of partnering with other/bigger businesses
• Avoiding “greenwashing” while maintaining success in an increasingly competitive market.

About the Panelists:
Tom Szaky, the author of Outsmart Waste: The Modern Idea of Garbage and How to Think Our Way Out of It, is the founder and CEO of TerraCycle, an award-winning global recycling company that makes typically nonrecyclable waste recyclable in over twenty-four countries around the world. Globally, over 60 million people participate in TerraCycle’s programs.

Brad Edmondson, author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s, writes with an eye for telling details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, the “ampersand” and current chairman of the board for Ben & Jerry’s.

BONUS: Everyone who signs up for this webinar will receive an exclusive discount code good for 35% off your next order at!

(Discount available January 28-Feb 8, 2014. A special discount code will be issued to all sign-ups January 28, 2014.)


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