Online Reputation Management: Responding Effectively To Negative Reviews

Date Dec 11, 2018
Time 01:00 PM EST
Cost 213.00
Online
Key Points:
  • Social media
  • Negative online reviews
  • HIPAA
  • Reporting of HIPAA violation
  • Privacy
  • Safeguarding
  • Monitoring
  • Training
Description:

The Journal of General Internal Medicine study found that patients perceive reviews on Yelp or Health grades as more credible than those posted on a provider website.  For example, visit Yelp, Health grades or any of the social media sites and within seconds and you can read various opinions of your business. Hopefully, many of them are positive, but what do you do when the negative reviews are posted? Believe it or not, when handled properly, online reviews can support and enhance the effectiveness of your social media strategy and improve your business processes by bridging the gap between what our customers think is important and what are business thinks our customers want.
Why Attend?
Effectively managing your social media pages is a part of doing business. Unresolved negative responses can impact your business model. Whereas, positive responses can enhance your business profile and can be used by patients as they shop for a new place to trust and build a new healthcare experience. Number of patients using online provider review websites is increasing with each passing day. According to a study in the Journal of General Internal Medicine, in 2015, nearly one- third of patients were leaving online provider review comments, up from the quarter of patients in 2012. A separate survey from Software Advice in 2016 found that 59 percent of patients look at these reviews at least sometimes. Seventy-seven percent of patients use these reviews prior to making a treatment decision.
Session Highlights:
This webinar will review 7-steps to use social media reviews to enhance your social media marketing efforts, and ultimately make a positive impact on your business model:
  1. Don’t take it personally
  2. Always respond in a timely manner
  3. Don’t make excuses for a poor experience
  4. Make changes in your social media settings
  5. Working out their concerns privately
  6. Thanking customers for sharing their experience
  7. Sharing these reviews with your staff to positively impact their customer experience
Who Should Attend?
Physicians, Medical Practice Employees, Hospital, Compliance Officers, Manager, Supervisor, Medical Societies, Healthcare training organizations

 


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