How to Best Leverage Your Webinar

You’ve drawn up and refined your message, crafted your slides, rehearsed, posted it on, and you’re a week out from presenting on your favorite webinar platform.    But how do you make sure your audience shows up? And once it’s over, what are you going to do with that time investment? First, your audience, like your teenage son, needs to be reminded of their commitment. Make sure that you select a webinar platform with an automated reminder system. Ideally, it would have the ability to send an email upon registration, a day before the event, an hour before the event, and at go-live.  Without these reminders – and a well-placed “add to calendar” link – it’s possible that even the most well-meaning pre-registrant can miss your live presentation. Second, it’s also important to make sure that your webinar platform has a simple, failsafe way to record your webinar and make it available for on-demand viewing. Having a readily available version of your presentation means that your one-hour time commitment can be leveraged through promotions on and social media without any additional investment in your part. Finally, make sure to follow up with your attendees. Downloading an email list of the registrants should be a simple process, but make sure that you use a  ( to personalize the messages. Personalized emails get a 5.5% higher open rate and a 23% higher click-through rate compared to generic emails, according to a case study (, so it’s a very easy step that will give you a great return. Whatever your goal for your webinar, these quick steps will let you get the highest possible value for your time. Happy presenting! GUEST AUTHOR BIO: Ian Lyons works at BrightTALK, a video and webinar platform for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created.
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