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How to Unlock New Revenue Streams from Mobile Subscriber Data

MessageThis Webinar is over
Date Apr 29, 2014
Time 03:00 PM EDT
Cost Free
Online
In this webinar, Dr. Maurice Coyle will identify the unique value present in web search data. He will explore opportunities for mobile operators and service providers to monetize data through existing consumer marketing, product marketing and advertisement channels. The webinar will last approximately 45 minutes in total, with the final 15 minutes dedicated to questions and answers.

WHAT YOU WILL LEARN ABOUT:
  • The unique value of search data
  • The scope and range of intent signals in search data
  • Challenges with using search for profiling
  • How search intent complements existing subscriber profiling
  • Opportunities to monetize search intent

 


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