Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement

MessageThis Webinar is over
Date Jan 22, 2020
Time 8 AM
Cost Free
Online
This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.

In the Webinar, we will:
  • Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value
  • Show how the AIC Framework can be applied to various verticals such as media and entertainment, streaming, ticketing, ridesharing, and more
  • Explain why marketers must go beyond vanity metrics like DAUs & MAUs to focus on more actionable metrics
  • Learn how to build successful engagement and retention campaigns using the AIC Framework
  • Introduce the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework

 


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