How to Choose Effective Keywords & Search Phrases for getting results

Date May 16, 2020
Time 11:00 Am to 12:00 Pm
Cost $17.96
Online
2 Days Event - Time Zone - Ontario, Canada - EST

Register from Original Website...

Google Search's learning curve is an odd one. You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.
In this webinar we will learn some of the most useful Google search tricks, methods,Internet Research from basic tips to new features just recently released.
To accelerate the search process, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. For example, “online research method” is an excellent example of a keyword phrase.

Based on how the keywords are selected and how the search phrase is structured, the search engine attempts to interpret the intent behind the keywords (using Semantics) and attaches a contextual meaning with the help of proprietary algorithms. Using the correct keywords will speed up the search process, while the wrong ones can bring it to a painfully screeching halt. It is, therefore, essential to use the most relevant keywords that will help find the web content searched. In this webinar, we will teach you how to select your keywords? And how to build the most effective search phrase using proven methods? - the webinar also gives instructions on what are some of the common mistakes to avoid while selecting keyword and phrase search.

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Topics we will cover in this Webinar

Structure of Keywords and Search Phrase
  • How Search Engine reads Keywords in search?
  • What are the core elements of a Keywords and a Search Phrase?
  • What are different types of Search Phrases?
  • What makes a Search Phrase Structure?
How to Select Keywords and build Effective Search Phrase?
  • How to choose effective Keywords to build meaningful Search Phrase Query?
  • What is the importance of "Meta-tags"?, and how to find "Keywords" you need from Web-pages?
  • How to build "Precision Search Query with Keywords and Boolean" search operators?
  • What are "Proximity Search Query"?, and when and how to apply these in search?
  • Concept of Search Semantics in Search Engine Database Index for interpreting search "Intent", "Context" and "Relevance".
Applying Boolean search operators in Keywords and Phrase Search query
  • Boolean search operator “rules of use” in building complex multiple search queries.
  • Boolean search queries examples discussed in use-case with practical examples
Early Registration will knock-off 10% from Webinar Purchase Price

Webinar Registration Bonus - Free $300 Value Items Included

Training Material + Free Books + Discount Coupons
  1. Training Guide: "Basics of Web Search with Google Search Operators" PDF Download
  2. Directory of Information Verification Tools PDF [Over 100 Pages and 5000 Links]
  3. List of Specialized Search Engines and Online Data Sources PDF [Over 1500 Search Engines]
  4. Downloadable PowerPoint Slides
  5. Webinar Video Recording
  6. 20% Off E-shop, All CIRS Books

Get Certificate of Participation

After Completion of Webinar and Workshop, you will be able to download a “Certificate of Participation” This will be sent in your respective emails as a link with a login and a password.

Phone: +1(905) 488.0753
Email: education@airsassociation.org
Time Zone - Ontario, Canada - EST

We provide a centralized virtual platform for knowledge professionals that use the Internet as a primary source of information - Learn More

 


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