Future of Retail: Succeeding in an Online-Only World

Date Apr 22, 2020
Time 1:00 pm EST
Cost Free
Online
In the age of social distancing, one of the greatest challenges facing retailers is creating an online shopping experience that attracts new customers and retains their existing client base.

Many retailers have had to re-imagine their eCommerce experience, using data, UX, and digital marketing to appeal to consumers who aren't able to visit physical stores. The smallest bit of friction during checkout could lose the sale and hurt the brand. What lessons have retailers learned? And what are the cornerstones of a seamless online shopping experience?

Join us as global retail experts discuss their approach, considerations, and KPIs in ensuring customers can find, purchase, and receive what they need in as few clicks as possible.

SPEAKERS
Shimona Mehta, Head of EMEA, Shopify Plus
Deborah Honig, Head of Nike Direct EMEA West
+ more!

TOPICS OF DISCUSSION
- Which brands are standing out in these unique times
- Digital marketing strategies in the social distancing era
- Platforms retailers are using to reach new customers
- The use of data to improve the online shopping experience
- How UX design is helping brands stand out
- What the post-COVID retail landscape could look like

 


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