CUSTOMER EXPERIENCE VS CUSTOMER SERVICE: THE RELATIONSHIP BETWEEN SALES & MARKETING IN THE CURRENT CLIMATE

Date May 14, 2020
Time 15:00 - 16:30 BST
Cost Free
Online
SMART X VIRTUAL ROUNDTABLE WEBINAR

CUSTOMER EXPERIENCE VS CUSTOMER SERVICE: THE RELATIONSHIP BETWEEN SALES & MARKETING IN THE CURRENT CLIMATE

In a time where businesses are unsure about their future, ensuring a positive customer journey is more imperative than ever before.

Companies are pouring more resources than ever before into building a strong customer experience, and many expect to soon compete on experience more than price or quality. 
The truth is there are a lot of ways to care for and interact with customers, and although the sales game has changed somewhat in recent years the buying part of the equation, the global economic landscape has meant many organisations have had to reevaluate their go-to-market strategy.

This Virtual Roundtable will debate the role of both sales and marketing leaders in the effort to create, develop, and maintain customer loyalty in these challenging times, and will also discuss the evolving relationship between the two.

Webinar Participants:
  • Andy Brent, Independent Consultant
  • Simon Rider, Global Sales Enablement Director, JLL
  • Meher Mumtaz, Global Brand Strategy Director, Western Union
  • Amit Sharma, Global Head of Marketing, Tata Communications
  • Samantha Fay, SVP - Global Brand Strategy, Guinness World Records

 


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