Lay Low or Light It Up?

Date Jun 11, 2020
Time 1:00 PM ET
Cost Free
Online

Responding in today's environment requires the ability to fully understand how people are feeling. Brands can't advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won't give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your brand.

Key Takeaways:
  • Understand how automated behavioral science reveals the engagement and true influence of your ads when surveys cannot
  • Learn how to uncover causal changes in emotional perception of a brand with real case studies
  • Learn how to optimize your ads for this moment, by diagnosing which moments and messages resonate, and which do not
  • Be the one who brings a crucial safety tool back to your brand team at a time when brands can't afford to make a misstep

 


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