Contemporary IMC: What You Need to Know & Why

MessageThis Webinar is over
Date Apr 14, 2015
Time 2:00pm
Cost Free
Contemporary Integrated Marketing Communications (IMC) — it’s complicated and ever-evolving. 

At a time when the validity and relevance of traditional marketing and evaluation tools are being questioned, the responsibility for communications planning, delivery, and tracking no longer rests solely within the confines of one function, team, or tool. 

In a socially charged world of “full contact” or “omnichannel” marketing, creating meaningful, impactful, and measurable communications programs has never been more complex – and the deadline to implement is yesterday. Integrated marketing communications (IMC) is not only possible and achievable, but it's also an imperative for future success in a multi-channel, innovation-rich marketplace. 

Join Rutgers Business School Executive Education and BDI for this free webinar that will tackle the topic of IMC at a time when change is continuous. 

During this session, you'll hear from leading practitioners as they share their experiences in IMC — the good, the bad, and the ugly — to address: 

• ‪The latest IMC trends and channels‬‬‬ 
• Best practices to consider in planning for success 
• The ingredients needed to optimize engagement, change behavior, and achieve integration ‬‬ 

About the Speakers 
• Molly Watson, Chief Operating Officer, Tierney Communications 
• Rich Keller, Founder, S.C.O.R.E. 4 The Cure 
• Steve Etzler, Founder & CEO, Business Development Institute 
• Carole Walker, Founder & CEO, Integrity Marketing & Media, LLC 


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