Webinar: Building an Integrated PR & Marketing Measurement Plan

Date	Oct 25, 2017
Time	11:00 AM EDT
Cost	Free
Online

We live in the age of the integrated marketing campaign. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it's easy to measure how every channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together.

Join Robert Rose from the Content Marketing Institute and Heidi Sullivan from HKSully Consulting to hear practical advice on how to build a holistic measurement plan that incorporates PR, earned media, and owned media KPIs into your traditional metrics.
You'll learn:

• A framework for measurement across the Paid, Earned, and Owned media models - and how to differentiate goals, KPIs and metrics to achieve success.
• The key metrics and KPIs that must be in your dashboard.
• How to measure the contribution of messaging, content, social media, PR, blogs and more to your overall program.