Modern Competitive Intelligence: Use Customer Insights to Create Actionable Strategies

MessageThis Webinar is over
Date Feb 19, 2014
Time 2 pm EST
Cost Free
Competitive intelligence efforts traditionally have focused on competitors’ data sheets, feature sets, financial statements and other more covert sources of information—all designed to allow us to create side-by-side checklist comparisons. But does the messaging we provide on competitive differentiation even matter or resonate with customers? And at the end of the day, isn't that what really matters?

Join Tim Rhodes, director of competitive intelligence for Oracle and Alan Armstrong, managing director of Eigenworks, to learn how to gain powerful, actionable competitive intelligence from win/loss calls.


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