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Maximize Facebook’s New Path for CPG Advertisers
This Webinar is over| Date | Aug 7, 2018 |
| Time | 02:00 PM EDT |
| Cost | Free |
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Online
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With its increased focus on user privacy, Facebook has made a number of changes to the way advertisers activate campaigns on its platform. This includes its announcement that it would permanently remove Partner Categories, a major data source that the company used to help advertisers target relevant users on the platform.
Since this targeting solution is one that many CPG advertisers relied on to activate third-party data directly on Facebook, the change has led to several questions from advertisers, including how they are going to effectively reach consumers on the platform going forward. During this industry and IRI product webinar, attendees will learn how to best set up and execute a campaign using third-party purchase-based audiences to achieve campaign objectives.
Since this targeting solution is one that many CPG advertisers relied on to activate third-party data directly on Facebook, the change has led to several questions from advertisers, including how they are going to effectively reach consumers on the platform going forward. During this industry and IRI product webinar, attendees will learn how to best set up and execute a campaign using third-party purchase-based audiences to achieve campaign objectives.
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