Measuring the Digital Customer Experience, Objectively

MessageThis Webinar is over
Date Oct 23, 2018
Time 11:00 am EST or 4:00 pm BST
Cost Free
Online
Customer experience leader Don Peppers discusses how to generate qualitative customer data at a quantitative scale
In addition to subjective voice-of-customer surveys, it’s vital to have hard, objective data when evaluating the digital customer experience – mouse tracks that indicate frustration, incorrect or cumbersome navigation steps, slow loading times, and so forth.
With actual performance data you can not only drill down from your VOC data to dissect problems, you can detect new problems in real time. In this Webinar, with Don Peppers and Decibel’s CEO, Ben Harris, we’ll cover:
  • How objective metrics can improve a company’s assessment of its digital CX quality
  • What kind of objective metrics are available
  • A newly available, single-number summary of digital CX quality from Decibel, the Digital Experience Score, or DXS

 


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