How E*TRADE Grows Account Value with Strategic Personalization and Testing Webinar

MessageThis Webinar is over
Date Dec 10, 2014
Time 2:00 pm - 3:00 pm ET
Cost Free
Online
Speakers: 
Michael Blumenfeld, Managing Consultant, Financial Services, Maxymiser 
Shanna Jimenez, Senior Manager, Site Testing and Optimization, E*TRADE 

The How E*TRADE Grows Account Value with Strategic Personalization and Testing Webinar will focus on the strategic application of data with the goal of positively impacting the online customer experience through personalization and testing. Shanna Jimenez, Senior Manager, Site Testing and Optimization for E*TRADE and Michael Blumenfeld, Managing Consultant at Maxymiser will provide insight around the innovative strategies that leading organizations use while sharing experiences and lessons learned. 

We will address the following questions: 
• How do you effectively integrate online data with offline data? 
• What are the best practices for segmenting customer data and targeting for personalization? 
• How do you transform customer data into actionable insights? 
• How do you build a scalable and flexible customer experience strategy? 

 


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