Behind the Scenes – Support Strategies for IoT Success

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Date Sep 22, 2015
Time 01:00 PM EDT
Cost Free
Behind the Scenes – Support Strategies for IoT Success
Tuesday, September 22, 2015 | 1 p.m. CT (2 p.m. ET)
Register here:
Providing support services is a critical part of brand strategy in the Internet of Things (IoT).
Optimal customer experiences are critical to driving growth across multiple IoT industries, including home automation, entertainment, and security.
As consumers embrace new technologies, problems stemming from user unfamiliarity, immature technologies, and a lack of industry standards challenge the seamless integration and usage of these solutions. Lack of device interoperability and poor integration of cloud and mobile applications can also add to consumer frustrations as they add new connected devices to their home.
In this webcast, Parks Associates and discuss how developing robust support strategies starting at product inception helps brands to manage customer experiences more effectively, which will drive success in IoT. Our speakers analyze the usage of data analytics to follow consumers across different service categories in the connected home in order to drive continuous improvements in the overall product experience.
Attend this webinar to learn:
  • Impact of IoT on consumer support needs
  • Current challenges to consumers and companies in the connected home and consumer IoT
  • Factors driving reevaluation of the traditional model of support
  • New models of support that can improve customer experiences, expand brand loyalty, and drive product adoption
  • The importance of using analytics to guide the support experience
  • Chris Koverman, Vice President, Engineering,
  • Alex Poulos, Vice President Marketing,
  • Patrice Samuels, Research Analyst, Parks Associates
Register here:


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