HIPAA And Social Media — Using New Technologies Without Breaking The Rules

MessageThis Webinar is over
Date May 15, 2018
Time 12:00 PM EDT
Cost $219.00
Social Media is a part of every-day activity for many, and it is essential to carefully consider how it is used in medical offices for everything from marketing and public information, to patient communications.
With the new HIPAA random audit program under way, and increases in enforcement actions following breaches, now is the time to ensure your organization is in compliance with the regulations and meeting the communication needs and desires of its providers and patients.
You need the proper privacy protections for health information, and the necessary documented policies and procedures, as well as documentation of any actions taken pursuant to your policies and procedures. Most organizations haven’t updated their privacy and security policies or information security risk analysis to cover social networking. And, of course, you will need to train your staff in all the new policies and procedures.
In order to integrate the use of social networking into patient communications, it is essential to perform the proper steps in an information security compliance process to evaluate and address the risks of using the technology. And there has long been a HIPAA requirement for covered entities to do their best to meet the requests of their patients for particular modes of communication, and using social networking is no exception.
The stakes are high – any improper exposure of PHI may result in an official breach that must be reported to the individual and to the US Department of Health and Human Services. Likewise, complaints by a patient if they are not afforded the access they desire can bring about HHS inquiries and enforcement actions, so it is essential to find the right balance of access and control.


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