The Power of Sales-Marketing Alignment to Enable Sales & Improve Business Performance

MessageThis Webinar is over
Date Oct 16, 2013
Time 01:00 PM EDT
Cost Free
Today’s buyers have more information and power than ever before. According to Gartner Research, “This puts additional pressure on sales teams to add value when buyers choose to engage with them.” Therefore, sales and marketing must partner early on in the planning process to develop customer-centered value propositions and collateral, such as use cases and ROI analysis, and stay connected “all the way from strategy to execution, and back again.” By leveraging increasingly popular cloud technologies and sales aps, marketers can bridge the gap and empower sellers with relevant information and tools to advance the sales process, increase average deal size, decrease sales cycle lengths and improve pipeline management. This webinar will explain how to streamline, automate and support sales enablement so effectively that you'll feel like you have an army of marketers in the field.

Key highlights include:
  • How to better understand your customers’ journey and tailor solutions to empower your sales team to meet their needs.
  • Why it’s important to bridge the gap between sales and marketing and how to overcome the common challenges to successful alignment, including examples from DocuSign.
  • How to use technology and make key information convenient for sales reps to improve their time-management, boost their performance, and increase lead conversion.
  • Meagen Eisenberg, VP of Demand Generation, DocuSign
  • Robert J. Moreau, CEO at Zyphias Group
  • Moderator: Chanin Ballance, CEO MobilePaks


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