Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement

Date	Jan 22, 2020
Time	11:00 AM EDT
Cost	Free
Online

This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.

In the Webinar, we will:

• Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value
• Show how the AIC Framework can be applied to various verticals such as media and entertainment, streaming, ticketing, ridesharing, and more
• Explain why marketers must go beyond vanity metrics like DAUs & MAUs to focus on more actionable metrics
• Learn how to build successful engagement and retention campaigns using the AIC Framework
• Introduce the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework