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Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
This Webinar is over
Date | Jan 22, 2020 |
Time | 11:00 AM EDT |
Cost | Free |
Online
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This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
In the Webinar, we will:
In the Webinar, we will:
- Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value
- Show how the AIC Framework can be applied to various verticals such as media and entertainment, streaming, ticketing, ridesharing, and more
- Explain why marketers must go beyond vanity metrics like DAUs & MAUs to focus on more actionable metrics
- Learn how to build successful engagement and retention campaigns using the AIC Framework
- Introduce the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
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Turn your passion into a business.
Turn your passion into a business.