WISE Toronto: The Marketing and Sales Marriage

MessageThis Webinar is over
Date Oct 21, 2020
Time 07:30 PM EDT
Cost Free
Join Melissa Meinert (SalesLoft), Jacqui Murphy (Auvik) and Alli Rizacos (WISE) for our next Toronto digital event.
We'll discuss:
  • Techniques for integrating marketing into the sales process
  • Establishing a relationship between your marketing and sales teams
  • Aligning your sales and marketing goals
We'll wrap up the discussion with a Q&A, so come with questions!

About Our Guest
Melissa Meinert is the Director of Demand Generation at SalesLoft and currently oversees account-based programs, demand generation, marketing operations, and the Inbound SDR team. She is tightly aligned with the sales organization to build scalable programs and playbooks to convert target accounts. She has created operations for both the Inbound and Outbound teams supporting company-wide revenue goals across the entire funnel. Melissa has been at SalesLoft for almost 4 years and before that spent 6 years in channel-focused marketing.
Jacqui Murphy is the Chief Marketing Officer at Auvik Networks (www.auvik.com), She leads a high-performing marketing team that’s spreading the word about efficient and profitable network management. Prior to Auvik, Jacqui was a venture capitalist and served as manager of marketing operations for the video networking division of Cisco, among other roles. Jacqui currently sits on the CompTIA Business Applications Advisory Council and has been named to the CRN Women of the Channel list for her accomplishments, expertise, and ongoing dedication to the IT channel.

Sponsors: SalesLoft, HubSpot, Okta, Inc., Rapid7, Datadog, Segment, Better.com, Pendo.io, Handshake, FreshBooks, Sisense, and Udemy.

About WISE
WISE (Women In Sales Everywhere) is a global community dedicated to developing the next generation of female sales leaders. We run programming and both in-person and virtual events globally with amazing speakers who provide practical insights and wisdom to help women advance their sales careers.
Learn more about WISE here.


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