Upcoming Webinar: Conducting Meaningful Brand Research

Getting input is one of the most valuable and most challenging aspects of branding and marketing. But gathering data can create — a big pile of data. 

Balancing what you want to know against what you need to know to make brand decisions is critical to making brand research a worthwhile investment. In this class we’ll cover the methods we’ve developed to collect actionable insight for branding decisions. In just 90 minutes, you’ll learn: -When to use different research methods and why -Where to start researching and how to know you have enough data -How to build collaborative teams to participate -What to do when you can’t get answers from a key audience segment.

Follow the link to register today!