Managing Your Brand in Marketing

A new identity is just the start of a brand’s journey. When a new logo is created, a tagline added, or a color changed, all of your organization’s materials need to be transitioned to the new look.

Existing brands also require attention to ensure alignment – and to adapt over time. While developing a brand message and identity may be a project, managing that brand over time is a process.

Learn to expand your core brand look and message to encompass events, programs and more. We’ll discuss how to make decisions about going “off brand” as well as dealing with team members going rogue.

In just 90 minutes, you’ll learn how to:

• Create a unique graphic style
• Decide how wide or how narrow variations can be
• Best ways to control your brand — and when to lighten up
• Adapt to keep the brand fresh