The Business of Native Advertising

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Date Oct 24, 2013
Time 12:30 PM EDT
Cost Free
The adoption of native advertising across the market is overwhelming.

Publishers find it's a renewed way to capture readers and a new source of revenue, brands extend their reach, and customers get great new premium content.

In a recent eMediaVitals article, Polar's CEO Kunal Gupta discusses how publishers can price and package their native advertising inventory for brands. He continues this conversation in a roundtable with senior media executives from The Washington Post and The Huffington Post.

Whether you're new to native ads or want a different perspective, this is an event you won't want to miss.


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