Home Care Partnerships for Marketing Success with the Institute for Professional Care Education

MessageThis Webinar is over
Date Feb 19, 2014
Time 12:00 PM EDT
Cost Free
Home care marketing starts with a strategy, includes branding and an understanding of targets, messages and visuals enhancing both. Running a successful home care agency, however, also includes strategic partners that, although perhaps not necessarily directly related to marketing, certainly make a big difference in quality and customer referrals. This webinar is the third in a series where corecubed’s Merrily Orsini hosts some of the home care industry's partners to discuss how marketing in-home care and outside partnerships benefit the client and the agency.

The successful home care agency of the future will have trained caregivers as the heart and soul of their quality agency.  Differentiating on quality that can be measured will become more of the industry standard. Training of all staff, and particularly the direct care staff, is increasing in importance as competition increases. Sharon Brothers, MSW, CEO of Institute for Professional Care Education, will join Merrily Orsini in a lively and interactive discussion about the various ways to train in-home care staff, and how to market the agency using training as a differentiator.

The Institute for Professional Care Education, IPCed, is a national training and certification company specializing in health and senior care. Their passion is empowering caregivers with the training they need to build knowledge and skills, and to help employers build a quality workforce that brings them greater business success.
Join us for this FREE webinar, the fifth in this series, and find out what resources are available to your agency that will help achieve success in your market.


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