101 Ways to Transform Your Pharma Brand Strategy Free Webinar - United States

MessageThis Webinar is over
Date Dec 2, 2014
Time 10:00 AM EDT
Cost Free
As a pharmaceutical brand manager, if you could hear what your customers are asking each other about your product, would it help you serve them better? In this free webinar, based on the new book by Daniel Ghinn and Paul Grant and exclusively for pharma brand managers, you will discover how to:
  • Support your healthcare professional customers
  • Collaborate online
  • Improve your offline marketing
  • Support patients
  • Local market insights
  • And much more…

About the presenters:
Daniel Ghinn is CEO and Founder of Creation Healthcare, the research and strategy consultancy to healthcare companies and inventor of Creation Pinpoint, a proprietary technology behind the world’s first comprehensive service for analysing conversations among healthcare professionals in public social media.
Paul Grant is Chief Innovation Officer with Creation Healthcare. When he is not inventing new algorithms for analysing hundreds of thousands of healthcare professionals in social media, he advises pharmaceutical brands on improving outcomes by applying insights from Creation Healthcare’s research.
101 Ways to Transform Your Pharmaceutical Brand Strategy:
Daniel and Paul’s book, 101 Ways to Transform Your Pharmaceutical Brand Strategy by Learning From Healthcare Professionals in Social Media, is the definitive conversation-starter for your brand team, packed with ideas and tactics that are already being used by some of the world’s most innovative healthcare brands to make sure that the right message gets to the right customers at just the right time. The book includes more than 101 ways to use insights from conversations among healthcare professionals in public social media to transform your strategy.

About Creation Healthcare:  
Creation Healthcare is the research and training consultancy to the healthcare industry for the digital age, advising the world’s largest pharmaceutical and healthcare organisations. Established in 1998, the company has been at the forefront of innovation in healthcare engagement for sixteen years with a global consultant team spanning 20 countries.  Creation Healthcare’s headquarters are in London, United Kingdom.


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