Webinar: Sales Leadership’s Guide to Sales and Marketing Alignment

MessageThis Webinar is over
Date Jan 22, 2015
Time 02:00 PM EDT
Cost Free
Thursday, January 22, 2015
11 AM PST | 2 PM EST

Presented by CallidusCloud and The Sales Management Association

REGISTER: http://bit.ly/13MYhDR

There’s lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It’s the natural consequence of competing agendas in resource-constrained corporate environments. This webcast presents effective strategies for sales leadership in resolving differences of opinion with marketing.

What will you learn?
  • Common points of sales and marketing friction
  • Opportunities to align marketing with sales leadership’s objectives
  • Practical approaches for resolving conflict
Who should attend?
Sales and Marketing leaders who want to reduce friction, generate better leads and close more sales.

  • Speaker: Matt Heinz, President, Heinz Marketing
  • Speaker: Kurt Theriault, Principal, Business Efficacy, Inc.
  • Moderator: Bob Kelly, Chairman, Sales Management Association


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