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Webinar: Sales Leadership’s Guide to Sales and Marketing Alignment

Date | Jan 22, 2015 |
Time | 02:00 PM EDT |
Cost | Free |
Online
|
Thursday, January 22, 2015
11 AM PST | 2 PM EST
Presented by CallidusCloud and The Sales Management Association
REGISTER: http://bit.ly/13MYhDR
There’s lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It’s the natural consequence of competing agendas in resource-constrained corporate environments. This webcast presents effective strategies for sales leadership in resolving differences of opinion with marketing.
What will you learn?
Sales and Marketing leaders who want to reduce friction, generate better leads and close more sales.
Presenters:
11 AM PST | 2 PM EST
Presented by CallidusCloud and The Sales Management Association
REGISTER: http://bit.ly/13MYhDR
There’s lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It’s the natural consequence of competing agendas in resource-constrained corporate environments. This webcast presents effective strategies for sales leadership in resolving differences of opinion with marketing.
What will you learn?
- Common points of sales and marketing friction
- Opportunities to align marketing with sales leadership’s objectives
- Practical approaches for resolving conflict
Sales and Marketing leaders who want to reduce friction, generate better leads and close more sales.
Presenters:
- Speaker: Matt Heinz, President, Heinz Marketing
- Speaker: Kurt Theriault, Principal, Business Efficacy, Inc.
- Moderator: Bob Kelly, Chairman, Sales Management Association
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