Narratives can help you find out what your customers are really thinking

MessageThis Webinar is over
Date Aug 5, 2015
Time 01:00 PM EDT
Cost Free
Narratives drive behavior, acting as a powerful filter for the decisions and choices we make.  

For organizations, every marketing and brand campaign connects or collides with existing narratives people hold, often in unexpected ways.
Learn how leading brands like Apple, Starbucks and Charles Schwab are using narratives to their advantage.
In this webinar, we’ll explain exactly what Narratives are, how they’re already impacting your brand, and how you can leverage them to drive positioning, messaging, and branding initiatives that deeply resonate with your targets.
Who this webinar will help:
  • Marketing leaders looking to understand what consumers believe, identifying how to resonate with them more deeply
  • PR professionals hoping to manage a crisis as it unfolds
  • Ad/comm executives trying to find messages and campaigns that connect to customers
  • Sales leaders seeking to connect their products more deeply with customer beliefs
What you’ll learn: 
  • What Narratives are
  • Why Narratives matter
  • How to leverage Narratives to reach your customers where it counts
  • Which Narratives impact companies like Apple, Starbucks, Charles Schwab, and others
  • How to use Narrative Analytics in your organization to drive messaging that resonates 


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