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Programs & Systems - The Yin and Yang of Digital Marketing- By Geoffrey Moore-author of the famous book, 'Crossing the Chasm'
This Webinar is over| Date | Sep 2, 2015 |
| Time | 01:00 PM EDT |
| Cost | Free |
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Online
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Digital marketing is so different and yet so the same! What exactly should a marketer focus on, and how will this evolve over time? Join Geoff Moore as he shares lessons from an upcoming new book.
Geoffrey Moore is an author, speaker, and advisor whose life’s work has focused on the market dynamics surrounding disruptive innovations. He is the author of the famous book, ‘Crossing the Chasm’ that focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers.
Geoffrey Moore is an author, speaker, and advisor whose life’s work has focused on the market dynamics surrounding disruptive innovations. He is the author of the famous book, ‘Crossing the Chasm’ that focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers.
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