Marketing to the Psychological Journey of Senior Care Buyers

MessageThis Webinar is over
Date Nov 4, 2015
Time 12:00 PM EDT
Cost Free
Date: November 4, 2015
Time: 12:00 PM - 1:00 PM EST
Register Now!

Senior care is often an emotionally driven service with lots of trust built into both the search and the provision of services. Buyers of senior care – typically the adult children of aging seniors – are searching for care providers whom they can trust and who can meet their loved ones’ specific care needs, although they may not know exactly what those care needs are. They are also confronting many different emotions when they begin their search for aging care for their loved ones.

As the senior care marketplace gets more competitive, agencies must find creative and relevant marketing solutions that not only promote their services, but tap into the buyer’s mindset and provide education, guidance and reassurance.
corecubed has been providing successful marketing partnerships in the aging care industry since 1998, and we know how to best use the psychology behind the senior care search and purchase process. We know what adult children and referral sources alike need to find when they are searching for care.

Join Merrily Orsini, MSSW, expert home care marketing strategist, Marissa Snook, SEO diva, and Amy Selle, aging care marketing specialist in an informative and FREE webcast. They will share insights, provide specific tips, and enlighten you on ways to get inside your buyer’s minds so you can better target your marketing campaigns.


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