Webinar: Cost Effective Ways to Reach Customers

MessageThis Webinar is over
Date Nov 2, 2015
Time 03:30 AM EDT
Cost Free
From farther back than any of us can remember, personal selling, advertising and sales promotion have been the essential marketing approaches. But these tested and proved methods for reaching customers also have their limitations, particularly in light of two significant changes that have taken place in the business picture over the past decade, evolution of new options and increased total cost of communication for reaching ever growing population. These developments mean that marketing manager can apply newly evolved methods to improve the precision and impact of outreach programs, somethimes with great cost savings over the traditional methods. In this webinar we will discuss the approach of developing a marketing program which makes the best use of both newer and older communication systems.


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