Storytelling With Appeal Letters

MessageThis Webinar is over
Date Jan 29, 2014
Time 02:00 PM EDT
Cost Free
Do you have trouble getting people to open your nonprofit appeals?
Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?

In this webinar, you’ll learn how to make your appeal letter story sparkle, step by step, from start to finish. We’ll look at the top nonprofit mailers in the US and talk about what works best. You’ll learn how to create tension in your letter, that urgency that makes people give.

You Will Learn:
  • What makes a good header on your appeal letter, with lots of real life examples
  • What makes the best pictures in your appeal letter?
  • How to study the grand controls, the best of the best appeals from around the world
  • What makes a good story for your letter?
  • What helps create urgency in your letter?
  • What enclosures help lend authority to your nonprofit?
  • What should your envelope look like (with lots of successful examples)?
  • What makes a good PS, (with even more real life examples!)

About the presenter: 
Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising, called one of the Top 10 books of 2010 by Beth Kanter, author of the Networked Nonprofit. Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by Her latest book, Get the Job! Your Fundraising Career Empowerment Guide, was given a 5 star review by Ms. Treyz has raised over $1M for small, national and international nonprofit organizations via grants, events, appeals and more. Join 30,000 monthly readers at


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