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Inside Access: Influencer Marketing Demystified

Date | Apr 19, 2018 |
Time | 03:00 PM EDT |
Cost | Free |
Online
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Firebelly Marketing CEO Duncan Alney will explain why influencer marketing is a valuable opportunity especially as social media ads face greater scrutiny and potential regulation. The presentation will include the following: what is influencer marketing, the characteristics of a good influencer, why micro influencers matter, qualities of a good program, the questions to answer before you start, key steps of a program including tools, case studies, and upcoming trends.
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