Back to the Future with Digital, Omnichannel Experiences

Date	Nov 14, 2018
Time	08:30 PM EDT
Cost	Free
Online

Join us along with Julie Lyle, recent CMO at Barnes & Noble, Tracy Wehringer, Chief Global Marketing Officer, Eyeska Technologies, and Raj Menon, Head of NA Marketing, Marlabs, at Times Square, New York, in an engaging panel discussion about how today’s marketing technologies are driving the transformation from channel-first to customer-first. Alan Hart, a well-known podcast host and public speaker, will moderate the conversation. By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology and services. So, there is a lot of action happening here.

On the agenda will be exciting MarTech topics like:

• Sorting the panoply of tools and technologies available to support the CMO
• Increasing architectural compatibility and minimizing technical debt
• Integrating the marketing stack with enterprise systems
• Connecting first-party data with marketing systems and channels
• Layering first-party data with second- and third-party data
• Implications of the GDPR regulation on data driven marketing
• Providing consistent experiences across digital platforms
• Connecting behavioral data to develop a 360-degree view of users
• Going beyond transactions to build relationships with existing and new customers

** All registrations are subjected to approval by the organizer **
Once approved, you will receive a confirmation email.