Clicks, Channels, and Customers: PPC for Hotels [Webinar]

MessageThis Webinar is over
Date Feb 11, 2015
Time 01:00 PM EDT
Cost Free
The world of paid marketing has changed significantly in the last 10 years. So, what does the world of digital advertising offer to hotels now?  Marketers today are offered a huge variety of online marketing channels and customer targeting tools; however, all of this can be extremely overwhelming to the savviest of marketers.

In this session, attendees will learn the basics of a solid hotel paid marketing campaign that will give you a high return on investment.

Topics to be covered:
    The current world of paid marketing
    Strategies to increase your clicks
    How to choose the best advertising channels for your objectives
    And how to target preferred customers at the right time.
    Professor Bill Carroll, Cornell University School of Hotel Administration
    Lucy Sweitzer, Director of Paid Marketing, Milestone Internet Marketing
    Betsy Conway, Director of Client Services, Milestone Internet Marketing
    Krista Malchow, Regional Business Development Manager, Milestone Internet Marketing


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