Sports for Social Development - Basketball without Borders

MessageThis Webinar is over
Date May 24, 2018
Time 05:30 AM EDT
Cost Free
In 2005, the National Basketball Association (NBA) and the International Basketball Federation activated its Basketball Without Borders camp in Johannesburg, as part of their strategy of social development and basketball promotion through sports values. The presence of public institutions, sponsors, NBA franchises (coaches and players) and NGO´s shows itself the different options that this activity offers inside and outside the traditional sports business management theories.
Basketball without Borders (BWB), the NBA and FIBA’s global basketball development and community outreach program, has been conducted annually since 2001. The NBA and FIBA have staged 52 BWB camps in 32 cities in 27 countries on six continents. BWB has reached more than 3,000 participants from 133 countries and territories. More than 250 different current and former NBA/WNBA players have joined more than 200 NBA team personnel from all 30 NBA teams, with 47 BWB campers drafted into the NBA. Additionally, four BWB campers signed as free agents.
Basketball Without Borders is an iconic "Sports for Development" project, that for not few times has been analysed as a business case both in a positive and negative way. With a historical perspective and the proper views, in this webinar, we'll discuss the different ways a sports organisation can create value and how to involve its shareholders and stakeholders through a right segmentation of its ROI possibilities and designing an accurate mixed of social and business goals.


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